Softchoice-IBM – AI Direct Mail and Microsite

The promise of AI and what it can do for businesses is filled with misconceptions. Softchoice wanted to blow some of these myths out of the water while spurring interest in ways that AI can actually help. So we created a compelling direct mailer that drove the recipients to personalized websites where they could take a short quiz, download valuable content and even schedule 1-on-1 meetings.